GoodData Releases Guide to Achieving Highest Return on Yammer Investment

White Paper Demonstrates How to Unlock 365% ROI From Yammer Through Robust Third-Party Analytics

SAN FRANCISCO, CA - Jan 30, 2014 - GoodData, the leader in cloud business intelligence, today released a white paper, "Yammer Analytics: Why It's Time," that details how to unlock a 365% ROI in Yammer with advanced third-party analytics. Yammer, Inc., a best-in-class enterprise social network and part of the Microsoft Office Division, brings together employees, content, and conversations in a single location. With over seventy percent of businesses using networks like Yammer, companies have a growing need to achieve actionable insight and measure value to maximize ROI.1

"Human resources, corporate communications and IT leaders increasingly look to Yammer to add connectivity in their organizations, but many are missing out on powerful, actionable insights," said Gaurav Agarwal, Director, Product Management and Marketing at GoodData. "By leveraging a robust third party solution like GoodData's Yammer Analytics app as well as best practices, companies can achieve the tremendous ROI that the network has the potential to deliver."

The "Yammer Analytics: Why It's Time" white paper helps readers understand how to leverage a third-party analytics solution with Yammer to:

• Increase employee adoption and engagement
• Identify top-performing Yammer groups and replicate their success
• Discover unanswered questions in Yammer and increase user trust
• Measure employee morale and sentiment
• Find top Yammer influencers and champions

The paper provides a step-by-step guide to implementing best practices that lead to more informed, fact-based decision-making.

"With the growing adoption of enterprise social networks, business leaders at all levels of an organization are faced with a treasure trove of data on employee morale, productivity and engagement," said GoodData founder and CEO Roman Stanek. "As powerful solutions like Yammer become the norm, we have a need contextualize this data so that business leaders can make smarter, real-time decisions that put their people first."

GoodData Yammer Analytics is an out-of-the-box solution to help administrators better understand a company's Yammer usage and maximize collaboration. The application analyzes content and provides sentiment analysis, which can help measure employee morale, identify influencers and more. With GoodData's open platform, the Yammer analytics application can be extended with data from other sources as well. For example, correlating sales activity, productivity and morale with collaboration by integrating sales data from Salesforce Sales Cloud.