Customer Spotlight: Pertino Data Driven From Day One
Written by GoodData Author |
Pertino is a 50 person, cloud networking-as-a-service company out of Cupertino, California. Having more than 10 years of experience with start up success, their CEO, Craig Elliot, fully recognizes the importance of advanced analytics to manage and scale a high growth business.
With basic salesforce reports falling short of their requirements, Craig challenged his VP of Operations, Tony Wilder, to find a solution that would expose all of their critical business metrics from sales and marketing, to other SaaS metrics like MRR, ARR, and CAC.
After exploring an unimpressive, two-month trial of Domo Tony decided to come to GoodData. Within 4 days they were up and running with dashboards pulling from more than 6 data sources including Salesforce.com, Marketo, Google Analytics and Zuora.
"We told GoodData what we needed and four days later we had it. My jaw hit the floor. GoodData delivered in four days what other vendors promised to do in months."
These personalized dashboards for board members, executives and other leadership teams expose a complete and transparent profile of the company's health and customer behavior - allowing them to react in real time. Now that their team has access to the insights they need, they are making weekly directional adjustments to improve the efficiency of their investments.
Download the full case study for more detail on Pertino's story.
Written by GoodData Author |