Fourth Uncovers New Revenue Opportunities in the Hospitality Industry

Just months after MediGain won a Nucleus Research Technology ROI Award, another GoodData customer has disrupted their industry. Headquartered in London, Fourth is a leading provider of cloud-based cost control solutions to the hospitality industry. When the company partnered with GoodData to add an analytics product to its offerings, it uncovered not only a unique way to deliver additional value to customers, but also a profitable new revenue stream.

In an ROI case study on Fourth, Nucleus Research reports that the company needed a distributed analytics solution that could consolidate customer data from diverse geographic locations and put it into the hands of decision makers at multiple levels. GoodData met all Fourth’s requirements, including

• A focus on business line operations that lends itself well to the hospitality industry
• Ability to distribute customized reporting to their entire business ecosystem
• Easy deployment and scalability through Customer Lifecycle Management
• Easy sharing and embedding of the platform to eliminate geographic and organizational hurdles
• Integration with third-party systems

Fourth Analytics launched in 2013 as a subscription-based service, expanding Fourth’s product offerings and opening new revenue streams. The company benefits from previously untapped revenue opportunities, and its customers benefit from a more comprehensive view of their operations — a capability previously unheard of for the vast majority in the hospitality industry.

According to Nucleus’ calculations, Fourth achieved an ROI of 117 percent over a payback period of 2.7 years, with an average annual benefit of £169,833. Thanks to its partnership with GoodData, the company has successfully disrupted the hospitality industry by introducing a one-of-a-kind product that builds its bottom line while enhancing customer relationships.

For more information on how Fourth achieved these results, download the case study by Nucleus Research here.